The Kenya Tea Development Agency (KTDA) which is owned by the farmers, serves to manage tea factories, sell the final product and, most importantly with the help from Citi, issues payments to the farmers for their daily pickings. This financial security has resulted in more local farmers who can provide for their families.
Up in the picturesque hills of Kenya, local small-scale tea farmers work hard to provide 60% of the tea grown in Kenya and 13% of global exports. The Kenya Tea Development Agency is owned by the farmers and serves to provide farming support, manage tea factories, sell processed tea at the Mombasa auction and, most importantly, issue payments to the farmers for their daily pickings.
Expanding from 20 000 farmers in the 1950s to 600 000 today, the KTDA struggled to cope with the growth and fulfilling timely and accurate payments to ensure farmers are taken care of and the industry is sustained. To replace the inaccurate, time-consuming and resource-demanding cash and cheque process, Citi developed a centralized system that, at the click of a button, ensures that farmers are paid directly to their bank accounts on the same day every month. This security for farmers has resulted in further growth in the industry as more local farmers turn to the perennial cash crop to provide for their families, pay medical bills and send their children to school.
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